The Backwoods cigars brand, a prominent American cigar line introduced in 1973, carved its niche through extensive advertising during the 1970s and 1980s. This period reflected the evolving landscape of public health laws and cultural perspectives on smoking. A pivotal moment occurred with the enactment of the Public Health Cigarette Smoking Act in 1970, prompting cigarette manufacturers, including Backwoods, to find innovative ways to navigate advertising restrictions.
In response to the changing climate surrounding smoking, Backwoods Smoke emerged as a distinctive choice for consumers. The product’s rustic and “masculine” appeal, combined with an emphasis on using entirely natural tobacco without homogenized ingredients, set it apart. Initially marketed towards outdoor enthusiasts, Backwoods Smokes catered to a specific demographic, staying true to its natural and mild character.
Throughout the 1970s and 1980s, Backwoods Smoke maintained its marketing focus, as illustrated by an iconic 1983 advertisement featuring a man climbing a snowy mountain. The tagline, “If you’ve ever wanted to climb Mount Rainier, you’re a born backwoodsman,” reinforced the brand’s association with the wild and natural experience it promised. This marketing strategy, common for tobacco products at the time, aimed to appeal to specific groups amid increasing public health concerns.
Over the years, Backwoods cigars adapted to market demands by expanding its product line to include various flavors and types. Today, the brand offers a diverse selection, featuring enticing options like Honey, Honey Berry, Honey Bourbon, Dark Stout, Russian Cream, and Black Russian.
Beyond traditional use, Backwoods cigars have found a unique place in cannabis culture, often repurposed to create blunts. Cannabis enthusiasts commonly unroll the cigar, discard the tobacco, replace it with powdered cannabis, and then reroll the cigar for an enhanced smoking experience. This versatile use demonstrates the brand’s enduring popularity and adaptability within different smoking communities.